Galleries

Leytonstone Festival Annual General Meeting this Tuesday

A reminder that Leytonstone Festival has its AGM tomorrow. Please pass this on to anyone who might like to attend.

Tuesday 20 November, 7pm

Leytonstone Festival AGM

The Leytonstone Festival Annual General Meeting will be at 7pm on Tuesday 20 November and all members are invited to attend to set the vision for the Leytonstone Festival 2013.

Advertisements

New faces on Leytonstone High Road

The CrownThe Sheepwalk reopens as The Crown

The former Sheepwalk Pub on Leytonstone High Road is believed to be due to open this Friday as ‘The Crown’. Peeking through the windows it looks like it will have an atmosphere more like the Red Lion than the old Sheepwalk and will be offering food as well as drink.

Hungarian DelicatessenA taste of Hungary comes to Leytonstone

Just up the road from The Crown is Leytonstone’s first Hungarian delicatessen, Magyarok Boltja. Üdvözöljük a Leytonstone-ban (that means welcome in case you’re not fluent in Hungarian)! They have a Facebook page (the pictures are in any language you want them to be, but the text is Hungarian). Hungary has always had a reputation in Eastern Europe for having the best food, Budapest was often described as the Paris of the East, so a Hungarian influence on the High Road could be a good thing.

Tuesday 20 November, 7pm

Leytonstone Festival AGM

The Leytonstone Festival Annual General Meeting will be at 7pm on Tuesday 20 November and all members are invited to attend to set the vision for the Leytonstone Festival 2013.

15 November–9 December

Minutiae

The Stone Space

The Stone SpaceToday sees the opening of an exhibition of drawing, painting, animation, photography and sculpture at the Stone Space.

More information and to check opening times: thestonespace.com

Walthamstow Town HallSnow Angels

Waltham Forest Council is looking for snow angels — people to volunteer to clear snow if it falls in their roads.

SMEs and charities not taking advantage of the web according to a new report

A blog I’ve written that has particular relevance to Leytonstone given the low level of usage of websites and social media by small and medium business in this area and the very limited amount of relevant training on offer to help them out: http://wp.me/p1SyXb-gk

The report was written by Booz and Company for a UK charity GO ON UK that aims to make the UK the most digitally capable nation in the world and end the digital divide.

You only have to try to find Leytonstone businesses on Facebook or their websites to know how relevant this report is to regeneration in this area. There are some quite sobering statistics:

  • 16 million people in the UK aged 15 and over still don’t have Basic Online Skills – yet 90% of all jobs will require ICT skills by 2015
  • Just 33% of small- to medium-sized UK companies have a digital presence and only 14% sell their products online
  • One-fifth of charities have little or no web presence and 50% need help with web design and social media.

One of my underlying goals in setting up http://www.leytonstonetoday.net was to try to help Leytonstone get online and not fall behind, so although this content goes wider than usual Leytonstone topics I would urge you to read the blog and the full report, especially if you are in a position of influence, and share it with others.

Leytonstone is an area with a lot going for it and it’s improving fast, but the digital divide could knock us back and undermine all the efforts of local groups, the council, the E11 BID and others to make this a really cohesive community where everyone can feel included.

History, raised beds, theatre and art

Some of the events happening in Leytonstone this weekend and beyond. Please check with each organisation’s website for more details and confirm with them directly, where necessary, for availability.

Saturday 10 November

Young Historians in Leyton Take to the Street!

Martin Spafford, inspirational history teacher, and young people

Former history students from George Mitchell School and their teacher talk about their award winning film. Check the News from Nowhere Club website for details.

Venue: Epicentre, West St, Leytonstone E11 4LJ


7 to 10 November

Fiesta Latina

A hot celebration of everything Latin!


Friday 9, and Saturday 10 November

Woodhouse Players — A voyage around my father

Welsh Church Hall, 879 Leytonstone High Road, E11 1HR

Transition Leytonstone Community Garden site

Church Lane Community Garden, Harold Road, E11 4QX

Sunday 11 November, 11am–3pm

Raised Beds Workshop (that’s vegetable or flower beds!)

Meet your neighbours and learn about building raised beds!

The entrance to the Community Garden is at the bottom of the foot-bridge over the A12, near where Harold Road meets Vernon Road.

On Sunday 2 December Transition Walthamstow is running a Draughtbusting Workshop which is also open to people from Leytonstone.

Until 11 November

The Stone Space Tumbled House Exhibition

This exhibition continues until 11 November. Check the Stone Space website for opening days and times.


Friday, 16 November, 19:30 until 00:30

Lost Horrizons present All Things Considered

Upstairs at The Heathcote Arms 344 Grove Green Road Leytonstone E11

Supported by Louis Gilman Will O’Donoghue and Bob Munton

More details: Lost Horrizons on Facebook


Do you live in Leytonstone and have an interesting story to tell?

A photography student from Leytonstone who is studying at Westminster University is looking for people/events to photograph that demographically represent this area —dysfunctional families or anyone with an interesting story to tell. In exchange she will give you free prints. If you can spare an hour or two please get in touch with her.

St John's Tower looking West and towards the City

Fireworks, compost, music,theatre and film

The nights are darker but there’s plenty going on in Leytonstone to lighten the mood in the next week or so.


Leytonstone Wanstead Flats and Canary Wharf from St John's TowerThursday 1 November, 20:00 until 21:45

Live classical music and tower tour

St John’s Church, Church Lane Leytonstone, E11

The season of magnificent views from St John’s Church Tower is nearing an end with one more opportunity tonight and a special for bonfire night (see below).

In 360 degrees you can see the O2, Olympic Park, right across the City to the London Eye, the Shard and even Alexandra Palace as well as Epping Forest, Whipps Cross and Wanstead Flats. The evening starts off with live music and finishes with a warm drink.

If you don’t fancy going up the tower, there’s an invitation to attend the concert for free instead.


Friday 2 November (and 3, 9, and 10 November)

Woodhouse Players — A voyage around my father

Welsh Church Hall, 879 Leytonstone High Road, E11 1HR

Transition Leytonstone Community Garden siteSunday 4 November, 11am to 3pm

Transition Leytonstone Composting Workshop

Church Lane Community Garden, Harold Road, E11 4QX

Go along to the new Community Garden to meet the neighbours and learn all about building clean, effective compost containers and top composting technique. Take a packed lunch to eat and /or share!

The entrance to the Community Garden is at the bottom of the foot-bridge over the A12, near where Harold Road meets Vernon Road.

On Sunday 11 November there is also a Raised Beds Workshop (that’s vegetable or flower beds!)

On Sunday 2 December Transition Walthamstow is running a Draughtbusting Workshop which is also open to people from Leytonstone.


St John's Tower looking West and towards the City

Monday 5 November, 7pm (booking essential)

Live classical music and tower tour Bonfire Night Special

St John’s Church, Church Lane, Leytonstone

Live jazz will start the grand finale of this year’s tower tours: a bird’s eye view of Bonfire Night displays in Waltham Forest and all over Essex and London, with homemade gingerbread and hot chocolate or coffee at the top of the tower.

Reverend Raymond Draper, vicar of St John’s, says: “Our Sunset over London and London by Night tours started in June and have been a great success. The tours have helped towards the outstanding cost of the recent tower repairs and restoration, but more importantly visitors have discovered this beautiful church, enjoyed wonderful music, and had an inspiring experience of London. The special tours for the Olympic opening and closing ceremonies were a highlight, and we’re very much looking forward to more fireworks for our final tour of 2012 on November 5.”

Only 20 places available. Tickets for 5 November are £50. Sorry, no under-8s.

To book


5 November 2012, 5pm-10pm

Waltham Forest Council Bonfire Night Fantastic Fireworks Display

Chestnuts Field, Waltham Forest Town Hall Complex, Forest Road, Walthamstow, E17 4JF

This is a free event for all Waltham Forest residents. There will be fireworks, music, entertainment, fairground rides and a wide range of refreshments to snack on.

More details: Waltham Forest Council website


Wednesday 7 November, 7.45pm

Leytonstone Film Club

Alice (15). Dir: Marco Martins. (2005) Portugal; 102 min.

Leytonstone Library, Church Lane, E11 1HG


Thursday 8 November

Casino Fun Night

at the Star of India.


Until 11 November

The Stone Space Tumbled House Exhibition

This exhibition continues until 11 November. Check the Stone Space website for opening days and times.

Resounding no to CPZ in Upper Leytonstone

Controlled Parking Zone signResidents in Upper Leytonstone have voted by a huge majority against a controlled parking zone according to a newsletter delivered by Leytonstone Labour Councillors today.

Only one road, Corbicum, voted in favour, and that was by a margin of 4 to 3 votes. The Council will decide today (Tuesday 23 October) if Corbicum will have a controlled parking zone. Signs and yellow lines will be removed in other roads according to the newsletter.

Of the 16 roads voting (Ripley Mews was included but nobody voted), seven had nobody at all in  favour of the controlled parking zone.

Six roads had a turnout of 50% or more with Wadley Road achieving 70%.

The overall result was:

People %
For 52 9.25
Against 510 90.75
Total 562 100%

The full breakdown was:

Get Online Week Free Promotion

Get Online Week: Free promotion for Leytonstone businesses

Get Online Week Free PromotionThere are a number of ways you can promote your business online for free, depending on the type of products or services you offer.

Google

If you have premises, Google is the first place you should be. You should make sure you are on Google Maps where you can also add basic contact details and a link to your website if you’ve got one. It’s entirely free and these days not being there is the equivalent of not being in the phone book some years ago. Google+ is also a must. See this week’s post Get Online Week Social Media.

See if your business is there already, or not there.


Google also offers lots of other free facilities which you can use for your business, not just for promotion but also to find out what’s happening in your market place and let you keep an eye out for what your competition is doing online, plus free software. Google of course also offers paid advertising. Read more on the Google Retail advertising blog.

Business listings

You can get a free listing, or an enhanced paid listing in the following directories:

London

National/wider

Do you know any more?

There are lots more, just go to Google Search and search on UK free business listings. If you find any you would recommend, contact me and I’ll add them to this site.

Blog articles in this series

Get Online Week is a national initiative which I have adapted to be relevant for businesses in Leytonstone. I hope you’ve found these posts useful.

If you need help getting your business online, see my professional website and feel free to contact me.

Leigh Horton
LDH Marketing
www.ldhmarketing.co.uk

See also these new pages:

Get Online Week: Getting Strategic

Objectives Strategy graphic

Just as ignoring web and social media opportunities could be a serious mistake, rushing out and jumping into the first thing that presents itself could also be a big mistake.

You need to look at all stages of the strategic planning process and decide what your needs are and how potential solutions work for you. Not how they work for the shop down the road.

Your audience

Be clear about your target audiences:

  • Who they are
  • Where you can find them
  • Who influences them
  • Who they influence

Listen to what they are saying. Contribute to their conversations. Don’t just spam them with irrelevant messages. Communicate with them, don’t just talk at them.

Your brand

Your brand is more than just your logo and housestyle, it includes the very values that made you go into business and what you offer your customers and how you communicate with them. You need to be clear about your brand before you create a website or dip into social media.

Marketing mix

Don’t just think of online technology as promotion — it can affect, and may be able to leverage, all aspects of your marketing mix.

Here are some thoughts — just some thoughts. What could apply to your business?

Product

  • Are there new products/services you could deliver
    with the benefit of online technology?
  • Or deliver existing products and services in better
    ways?
  • For example, if you are a small retailer you may not
    be able to compete easily on price but could you perhaps offer post-sale support using email and Skype and stealing a march on your bigger competitors?

Price

  • Can you use IT led solutions to reduce marketing
    costs to make your product/service more competitive?

Promotion

  •  Are you paying for door drops, Yellow Pages and traditional media? Do they work for you? How do you know?
  • What do customers feel about your business if they
    try to find you online and you’re not there? Do they lose
    confidence/trust?

Place

  • Small businesses struggle to operate the long hours
    now expected in the retail sector. Your website is open 24 hours a day, 7 days a week and you don’t have to be there.
  • Online media also reach much further than just people
    walking past your front door. Could you be reaching out further for new business?  Are your competitors reaching into your traditional ‘territory’?

Processes

  • Online media can be invaluable for collecting data on
    your prospects and customers. What processes do you have/need to exploit this data to generate more sales and stay within the law?
  • How do you store, access and share your company information — are you aware of the many free ways you can create an ‘office on the move’?

People

  • How do you get training and keep your skills in
    online technologies and techniques up to date? If you are not up to date, will you be able to recruit and retain the best staff to give your business a future?

Physical evidence

  • Web and social media analytics can provide insights
    into who is looking for your business and what they want to find that you won’t get elsewhere

How many friends and likes do I need?

There’s a fallacy amongst some social media users that the aim of social media is to collect as many ‘friends’ on your profile and ‘likes’ on your page. It’s true that in search engine rankings high numbers can be a bonus. But having too many friends/likes can be a drawback too.

If you’re an international brand, numbers count. But, if you’re a shop in Leytonstone which realistically is never going to draw its customers from more than a few miles’ radius, suddenly collecting hundreds of followers from Australia and Greenland isn’t really going to prove very much. In fact, they’ll mess up your statistics as you try to monitor if you really are becoming more successful online. Worse still, if they start posting or emailing you they will take up time that you could have spent making money. So be wary of those who promote numbers: it’s quality not quantity that counts.

Leigh Horton
LDH Marketing
www.ldhmarketing.co.uk

Blog articles in this series

Look out for these blog articles which I will be producing during 15-21 October 2012.

Starting out with social media
Setting up your first website
E-publications and other ways to get online
Getting strategic
Some free ways for Leytonstone businesses to promote themselves

See also these new pages:

Enhanced by Zemanta
Get Online Week EPublications

Get Online Week: Other ways to get online

Get Online Week EPublications

E- publications and other ways to get online

In other posts I’ve discussed social media and websites, in this post I’m looking at two relatively new other ways of getting an online presence — ideally as supplements to your website/social media.

E-brochures

Publishing a document as a PDF file (portable document format) has been around for a long time, however in the last year or so more and more options have become available to make PDF documents easier and more attractive to read. You can now even add interactive elements including video and turn a document into a screenshow similar to PowerPoint.

A further trick is to add a menu with structured hyperlinks creating the feel of a website without having to be online to view the document. That can be a useful first step for a business not ready to set up a website, but it’s also a useful tool for sales staff and others who spend a lot of time on the road (or tube!), for events and exhibitions — where internet connections are sometimes expensive and often unreliable — or where you want your audience to stay focused on particular content and not stray onto checking the weather or train times home.

All you need to read a PDF file is Adobe Reader, which is usually provided pre-loaded on any new computer, though you can quickly download it for free if not.  PDFs are not so easy to read on a small screen, which needs to be considered for accessibility, which is why it’s best to use them in conjunction with a website, not instead of.

You can also host PDF e-brochures on sites such as http://www.Scribd.com and www.issuu.com. A basic presence on these sites is free plus they allow you to get a wider web presence as you can tag content for search engines to find. They also provide a very attractive viewing experience and you can allow viewers to download brochures, saving bulky email attachments.

Turn the pages using the Scribd toolbar under the image, not the arrow on the document itself.

To view the same document on http://www.issuu.com (below)

LDH Marketing IssuuNewsletter 1

PowerPoint on YouTube

Getting a presence on YouTube is useful for Google rankings (as Google own YouTube). Making a professional video is still quite expensive and your homemade version may not be what you want.  One easy option has become possible with the introduction of Microsoft Office 2010 which has the ability to save a PowerPoint show as a video. You can add music as you upload it to YouTube from their own — and therefore legal music collection — but for copyright reasons you can’t add the music to the video if it’s not hosted on YouTube itself. However, once on YouTube the video code can be embedded in your website or on Facebook.

These approaches won’t work for everyone but they are just two ideas that show how easy it is to get online these days at very little cost.

Leigh Horton
LDH Marketing
www.ldhmarketing.co.uk

Blog articles in this series

Look out for these blog articles which I will be producing during 15-21 October 2012.

Starting out with social media
Setting up your first website
E-publications and other ways to get online
Getting strategic
Some free ways for Leytonstone businesses to promote themselves

See also these new pages:

What’s on in Leytonstone

Some of the highlights of things happening in Leytonstone in the next week or two. There are also regular music events at many of the other pubs.

Friday 20 October

Luna Lounge

Friday Night at the Big Wheel, Luna Lounge.

What’s Cookin’ at the Birkbeck Tavern

The Birkbeck is under threat at the moment, so needs all the support it can get! What’s Cookin’ has a regular programme of events at the Birkbeck. Give them your support.

Sunset Tours at St John’s Church

Canary WharfThe season’cs coming to the end for these Thursday evening tours, so don’t miss your last opportunity to see the stunning views from the church tower.

Booking essential. Contact: St John’s Church.

18 October to 11 November

The Stone Space

Tumbled House exhibition. Check the Stone Space website for opening days and times.

Sunday, 4 November 2012, 16:00

The Stone Space is also inviting artists to submit works for an open call exhibition titled “Minutiae”. All types of media are welcome.

Saturday 20 October

Starting to have thoughts about Christmas shopping? The local shops need your support —take a look in Leytonstone first. The Lion Heart Market will also be outside the Red Lion this Saturday.

Leytonstone Community Garden

Leytonstone Community Garden before the clear up starts

Sunday 21 October

Transition Leytonstone Community Garden

Continue to clear site, this Sunday 10.30, 113 Harold Road.

2,3,9,10 November

Woodhouse Players

John Mortimer’s funny and poignant play A Voyage Round My Father 2, 3, 9, 10 November at the Welsh Church Hall E11 1HR.

Calling all collectors

Leytonstone (online) Museum is starting a new project Inside Leytonstone to document things that people in Leytonstone collect. See the Leytonstone Museum website for more information.