Leytonstone

Leytonstone tube

Leytonstone tube attack 5 December 2015

is one of the most tolerant multicultural parts of London. Tonight’s attack is not about Syria or Islam, it’s just senseless evil.

Speculating on the motives of the attacker is not helpful — that’s a job for the police.

The reports are that the police have tasered the suspect and taken him into custody alive. Hopefully that will allow them to try and understand how anyone thinks they can justify an attack on innocent people.

My thoughts go out to the people who have suffered terrible injuries tonight and to their families and friends and I wish them a full and speedy recovery.

The Metropolitan Police are asking for anyone who saw anything suspicious to call the Anti-Terrorist Hotline on 0800 789 321 and to contact them if you captured video or photo footage of the incident.

You can also follow the Metropolitan Police on Twitter
@metpoliceuk for the latest updates.

Time Out article on Leytonstone and its best bits

“Leytonstone’s been tipped as a hot spot for a while now, but thankfully it’s escaped the Shoreditch-style makeover that most up-and-coming areas succumb to”

Read the full and very positive article on Timeout published on 15 August 2015.

Damon Albran's walk around Leytonstone

Follow Damon Albarn’s tour round Leytonstone

Damon Albarn’s first solo album, Everyday Robots, which will be released soon includes songs based on memories of his childhood in Leytonstone (21 Fillebrook Rd) including ‘Hollow Ponds‘ and ‘Mr Tembo’, a track which features the choir from the Pentecostal City Mission Church on the corner of Kingswood Road and Colworth Road.

In the programme Damon Albarn talks of the positive influence that his childhood in Leytonstone had on his music.
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Hollow Ponds evacuated as fire breaks out

Hollow Ponds FireThe Hollow Ponds area was evacuated by police this afternoon as fires broke out and smoke engulfed the pond and surrounding forest. Rowing boats were called in and people were asked to leave as fire engines moved in to tackle the fire towards the north end of the main and small ponds.

Fire engines had already attended a fire earlier in the day by Snaresbrook Road causing the road to be shut off to traffic and further traffic disruption was caused along Whipps Cross Road and surrounding roads as a result of the later fire.
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artFORMS, markets and carols

Christmas decorations from Bumblebee Flowers

This week has seen the opening of the artFORMS exhibition at the Stone Space Gallery, there are carols at St John’s Church on Sunday and Jumblegeddon at the 491 Gallery.

If you’ve still not bought all your Christmas presents, The Lion Heart will be outside the Red Lion on Saturday and local traders would love your business!

13 December 2012–6 January 2013

artFORMS

The Stone Space

More information and to check opening times:

Saturday 15 December

Lion Heart Christmas market

Outside the Red Lion Pub

More information: Lion Heart Market

Sunday 16 December 11am-5pm

Jumblegeddon!

491 Gallery

Vintage and designer clothes, art and artists supplies, vinyl, CDs, DVDs and music equipment, books, plants, hand made bird boxes, bric-a-brac and collectibles. Cafe by donation, mulled wine and outdoor fire. Free entry, £5 per table.

491 Grove Green Road
Leytonstone, E11 4AA

More information from the organiser Jim Daubenton-Brown on Facebook

Sunday 16 December, 4.30pm

Carol Service

St Andrew’s Church, Colworth Road, Upper Leytonstone

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Charity Christmas carols in Leytonstone today

Christmas decorationDon’t forget there will be Christmas carols in Leytonstone town centre today supporting the Mayor of Waltham Forest’s charity:

Thursday 6 December, 4.30pm-6.00pm

Carol Singing in aid of the Mayor’s Charity

Leytonstone Town Centre

Come along and join in the singing!

The mayor of Waltham Forest, Cllr Richard Sweden, will be attending and will be raising money for his charity Leyton Orient Community Sports Programme. The event is organised by the Ward councillors and supported by local schools and churches.

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Leytonstone Today Banner Christmas 2012

Christmas markets and carols with the Mayor

Leytonstone Christmas 2012The Christmas lights are up in Leytonstone and this week sees the Christmas season really get going with Christmas markets this weekend at St John’s, The Methodist Church and the Lion Heart Market and Christmas carols in the town centre on Thursday led by the Mayor of Waltham Forest.

  • For more events see: Christmas events 2012 (and there are of course lots more events going on around Leytonstone)
  • For ideas for Christmas shopping see: Christmas shopping 2012
  • See also this report in the Waltham Forest Guardian about free parking for shoppers in Waltham Forest including Church Lane, Leytonstone (please do not contact this site for details, I have no more information!)

Saturday 1 December

Lion Heart Christmas market

Outside the Red Lion Pub

Saturday 1 December

Arts and Crafts Christmas Market

The annual arts and crafts market held simulateously at St John’s Church, Church Lane, and the Methodist Church Hall on Leytonstone High Road.

More information: Waltham Forest Council website

Saturday, 1 December 2012, 11:00

Christmas indoor market

Luna Lounge

Handmade crafts, tarot card reading, henna painting, home made cakes and free soup.

More details from the organiser: Luna Lounge on Facebook

Sunday 2 December

491 Jumble Sale

Organiser and more details: 491 Gallery on Facebook

Thursday 6 December, 4.30pm-6.00pm

Carol Singing in aid of the Mayor’s Charity

Leytonstone Town Centre

Come along and join in the singing!

The mayor of Waltham Forest, Cllr Richard Sweden, will be attending and will be raising money for his charity Leyton Orient Community Sports Programme. The event is organised by the Ward councillors and supported by local schools and churches.

Christmas Services at St John’s Church

For a full programme of Advent and Carol Services over the Christmas period see the St John’s Church website

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Get Online Week: Getting Strategic

Objectives Strategy graphic

Just as ignoring web and social media opportunities could be a serious mistake, rushing out and jumping into the first thing that presents itself could also be a big mistake.

You need to look at all stages of the strategic planning process and decide what your needs are and how potential solutions work for you. Not how they work for the shop down the road.

Your audience

Be clear about your target audiences:

  • Who they are
  • Where you can find them
  • Who influences them
  • Who they influence

Listen to what they are saying. Contribute to their conversations. Don’t just spam them with irrelevant messages. Communicate with them, don’t just talk at them.

Your brand

Your brand is more than just your logo and housestyle, it includes the very values that made you go into business and what you offer your customers and how you communicate with them. You need to be clear about your brand before you create a website or dip into social media.

Marketing mix

Don’t just think of online technology as promotion — it can affect, and may be able to leverage, all aspects of your marketing mix.

Here are some thoughts — just some thoughts. What could apply to your business?

Product

  • Are there new products/services you could deliver
    with the benefit of online technology?
  • Or deliver existing products and services in better
    ways?
  • For example, if you are a small retailer you may not
    be able to compete easily on price but could you perhaps offer post-sale support using email and Skype and stealing a march on your bigger competitors?

Price

  • Can you use IT led solutions to reduce marketing
    costs to make your product/service more competitive?

Promotion

  •  Are you paying for door drops, Yellow Pages and traditional media? Do they work for you? How do you know?
  • What do customers feel about your business if they
    try to find you online and you’re not there? Do they lose
    confidence/trust?

Place

  • Small businesses struggle to operate the long hours
    now expected in the retail sector. Your website is open 24 hours a day, 7 days a week and you don’t have to be there.
  • Online media also reach much further than just people
    walking past your front door. Could you be reaching out further for new business?  Are your competitors reaching into your traditional ‘territory’?

Processes

  • Online media can be invaluable for collecting data on
    your prospects and customers. What processes do you have/need to exploit this data to generate more sales and stay within the law?
  • How do you store, access and share your company information — are you aware of the many free ways you can create an ‘office on the move’?

People

  • How do you get training and keep your skills in
    online technologies and techniques up to date? If you are not up to date, will you be able to recruit and retain the best staff to give your business a future?

Physical evidence

  • Web and social media analytics can provide insights
    into who is looking for your business and what they want to find that you won’t get elsewhere

How many friends and likes do I need?

There’s a fallacy amongst some social media users that the aim of social media is to collect as many ‘friends’ on your profile and ‘likes’ on your page. It’s true that in search engine rankings high numbers can be a bonus. But having too many friends/likes can be a drawback too.

If you’re an international brand, numbers count. But, if you’re a shop in Leytonstone which realistically is never going to draw its customers from more than a few miles’ radius, suddenly collecting hundreds of followers from Australia and Greenland isn’t really going to prove very much. In fact, they’ll mess up your statistics as you try to monitor if you really are becoming more successful online. Worse still, if they start posting or emailing you they will take up time that you could have spent making money. So be wary of those who promote numbers: it’s quality not quantity that counts.

Leigh Horton
LDH Marketing
www.ldhmarketing.co.uk

Blog articles in this series

Look out for these blog articles which I will be producing during 15-21 October 2012.

Starting out with social media
Setting up your first website
E-publications and other ways to get online
Getting strategic
Some free ways for Leytonstone businesses to promote themselves

See also these new pages:

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Wall Street Journal prefers Leytonstone to Westfield

Westfield Stratford CityAn interesting article in the Wall Street Journal about Westfield Stratford City, with a mention for Leytonstone!

Going to the Olympic Park? Avoid the crush use Eton Manor Gate instead?

Olympic Park Velodrome and Basketball Arena
Above: Velodrome and Basketball arena

If you’re going to the Olympic Park and are worried about the crush at Stratford, don’t forget you can also use the Eton Manor Gate on Eastway (near Spitalfields).

Get off at Leyton tube and walk down Ruckholt Road or through the Leyton Mills trading estate past Asda and the pop-up food market on Marshall Road.

It’s about 15 minutes’ walk from Leyton tube, or you can get the W15 bus from Leytonstone tube station (Leytonstone Plaza side) to Eastway (or the W14 to Ruckholt Road then walk about 5 minutes).

Parkland near the Velodrome looking towards the Olympic StadiumEton Manor Gate is the nearest gate from Leytonstone to the Velodrome, BMX Track, Basketball arena, Riverbank Arena and Copperbox and the bandstand and Park Live screen, but is the opposite end of the Olympic Park to the Stadium and Aquatics Centre — though a pleasant walk along the river and newly planted parkland.

Maps of the Olympic Park

  • Map of the Olympic Park (London2012 map in .pdf format you can print off and showing the main facilities)
  • Olympic Park on Google Maps (If you don’t know the area, beware, some people have tried to gain a marketing advantage by marking up the Olympic Stadium wrongly on Google Maps, the correct location is near to Stratford Station).