After just over a year of running this site and associated Facebook and other social media sites it’s become clear how many businesses in Leytonstone have little or no online presence.
Yet with this horrible recession, many retailers finding their business dipping during the Olympic/Paralympic period, and the competition posed by Westfield, few businesses can afford to ignore the growth of online marketing and the increasing use by the public of the internet and their mobile phones as their first port of call when they are thinking of shopping.
This week is Get Online Week 2012. I have no connection with this organisation but it seemed a good time to run a series of blog articles on how businesses can get online to coincide with this national initiative, even though nationally the initiative is primarily aimed at individuals.
Get Online Week 2012 runs from 15-21 October and is organised by UK Online Centres. UK Online Centres is all about ‘Helping communities tackle social and digital exclusion’ and enjoys cross-party support — it’s funded by the Department for Business, Innovation and Skills through the Skills Funding Agency and is headed by the former Labour Schools Minister Jim Knight (Lord Knight of Weymouth).
Get Online Week 2012 is now in its sixth year, and this year it aims to encourage people to do more online, and get more out of computers and the internet.
There are 8.1 million people in the UK who are offline, and 14.5 million who don’t have the skills to make the most of all the internet can offer, helping them to save money, keep in touch with friends and family, learn new skills and find work.
For businesses a lot of online facilities are very cheap or entirely free. A lot are very easy to use. A lot help to damage the environment less. The technology will keep changing but it is not going away.
I will be focusing this week on business, but many of the blogs I produce could apply equally to local schools, charities and other organisations.
More and more central and local government services are being delivered online but the number of people who are getting left behind is quite shocking and worrying.
I do acknowledge the irony that the people who most need this message won’t be online reading this blog!
However the best form of publicity is word of mouth and word of mouth has to be generated somewhere.
So I would urge anyone reading this blog who knows someone who isn’t online, or is struggling, to pass on the message on and let them know where they can get help.
More information from UK Online Centres
This information is provided by UK Online Centres, please contact them, not http://www.leytonstonetoday.net with any queries or requests!
• If you’ve never used a computer or the internet before, or know a little but want to know more, you can find your nearest Get Online Week event to get a helping hand by calling 0800 77 1234, or visiting www.ukonlinecentres.com/centresearch.
• If you know someone who you think could make more of their life online, why not find a Get Online Week event happening near them (call 0800 77 1234 or visit www.ukonlinecentres.com/centresearch to find out more), or help them get started by visiting our learning website — www.learnmyway.com.
• If you’d like to help people get online you can become a ‘champion’ and give an hour of your time: http://champions.go-on.co.uk/giveanhour/thanks.
Blog articles this week
Look out for these blog articles which I will be producing this week.
See also these new pages: